The first time I found about the mori girl fashion I was enchanted at first sight because it embodied my love for vintage and natural - handmade style, with a bit of ethno, a style built up on generous amount of laces, ribbons, flounces and layered clothes with a sprinkle of Gothic and Victorian soft and comfortable elements and fairy tales. The style is comfortable, loose and dreamy, often romantic and highly feminine.
The Mori is actually a Japanese street fashion. The term Mori girl ("mori" means "forest" in Japanese) is used to describe a girl that dresses in (mainly) earth colors, that wears loose and girly dresses and layers.
The fabrics that distinguish this style beside cotton and wool also incliude crochet, knit and fur pieces.
For more of the style - visit my pin board here.