Monday, December 5, 2016

An Interview with Ani Jewelry Design

Anita had her first public appearance at the Skopje Fashion Week in 2014, followed closely by the Belgrade Fashion Show partnering with the renowned fashion designer Sekirarski
1. Tell us a bit about yourself - who is Anita privately and professionally?
Anita is a curious and a creative person that has a degree in Philosophy. At the time I was doing a research for my thesis I developed another interest which I've gotten to love more.
I use my time exploring, creating and being practical.
2. What kind of jewelry does your brand include?
It includes mostly bib necklaces- they require more space and dedication of time and creativity. It also includes bracelets, earrings, brooches and appliques.
3. Your beaded necklaces are bewitchingly seducing, beautiful pieces of art. How did your love story with the beads happen? 
I was working on my master degree which was Aesthetic Values in Art and beauty and while exploring many arts, I discovered the bead embroidery art. I was amazed and after I graduated I made my first bead embroidery work. It was love at first beading!
4. What motifs appear the most in your designs, especially the beaded necklaces? Can you please share the process of creating one?
I think that the motifs I use the most are African, Native American, Nature and Nebula inspired. The beginning of the process is an idea inspired by something beautiful, then I make a drawing. I use felt or eco leather to make the back of the necklace and then I take a palette with beads as the painter would take colors and the needle becomes my painting brush.


5. Can you describe an ordinary day working on your jewelry? An ordinary day working on my jewelry is a day when I wake up enthusiastically. I am impatient to get something done, when I have an idea. Some of my designs take more time than anyone can imagine. For example, I had an Egyptian Scarab necklace that took me 26 days sewing it. Sometimes I almost don't sleep until I see the finished product. And when I made my first big designs I always set the alarm for the next morning to wake up early and see if I had really done them. It's the pure joy of creating. And to be more precise about the answer, I sew from morning until the next morning and I make exercise breaks to relax my back and arm. I really do enjoy the process. And in the background I always have some documentary movie or music to make myself a beautiful and a creative atmosphere.
6. What part of the process is the most enjoyable? Is there a particular place where you like to work?
Well, there are 3 stages of that process that make me happy. A new idea, the process of creating and fulfilling the idea and to witness when the customer's eyes shine brighter than before. I love working at home in my room. It's the most inspirational and peaceful place for me and it gives me freedom to make a total creative chaos.
7.  Your plans for the future?
Having a creative store. That was my long time plan for the  future. And now I think I live the future. But the next level is more success, more exposure, more joy and benefits for the time and love I continually invest in this art and business.

To see more of Ani's gorgeous jewelry, visit her shop.  
If you want to win a necklace made by Ani, enter the giveaway we are having here.


Tammy@T's Daily Treasures said...

Wow! Gorgeous, incredible work.

Maya Kuzman said...

Thank you Tammy! Her work is really impressive!

Debra Turner said...

Howdy Maya,

Ooo, I'm loving your treasures! Interesting interview also. I will be stopping by again, as well as, going back and binge reading your previous posts! That's one of the great aspects of blogs. A ready can spend an afternoon or evening and catch up! It's always available as long as the writer keeps it up.

Just thought I'd quickly say hello for New York City in the USA.


Luciana F. Damiano said...

Thank you for your visit.
It's a beautiful blog !!

Divya N said...

such beautiful intricate pieces, fantastic

Maya Kuzman said...

Thank you Debbie for the lovely visit and compliment. I hope you enjoyed browsing the blog.

Maya Kuzman said...

Hi there Luciana!Thank you for dropping by!

Maya Kuzman said...

Thank you Divya!

myrica said...

They are gorgeous jewelry.
Have a nice day

Unknown said...

So interesting! :)

Thanks for joining Cooking and Crafting with J & J!