Each collection begins with a visit to the international fabric fairs, where Lena personally seeks out the most stunning fabrics, the most distinctive buttons and the most unusual braids and ribbons.
"I decide the theme of each collection based on gut feeling, inspiration and my personal Zeitgeist. I can find inspiration anytime and anywhere - on my travels, outside among nature, while reading ancient literature or strolling around flea markets. Throughout the creative process, I collect my ideas on mood boards that gradually grow larger and larger. These mood boards are particularly important for me, as they help me to filter my inspiration and organise my ideas." - Lena Hoschek