Constantly creating content for your crochet blog can sometimes be not only tiring and frustrating but daunting as well. More often than not, you are struggling with ideas of what to write about so as to keep your blog content fresh, interesting and engaging.
Blogging for more than a decade has gotten me into a very specific routine when it comes to creating blog content. I generally try to post three times a week, which means I have to have content prepared well in advance. I have a monthly schedule where I write down what I will post on a particular day ( I try to post on Mondays, Wednesdays and Fridays), and mainly stick to the plan. Of course, this being one woman's show, many times posts get shuffled around for one reason or another, like for example, I haven't finished working on a piece, or it didn't turn out the way I imagined it so I have to redo it, the day was not good for taking photos, my model (daughter) was not available for photo-shoots, or life got in the way.
When it comes to content creating, I generally stick to the above list. These can be broken down into many other categories / topics, so you'll see there are more than these 15 generic ideas.
As a crochet designer I constantly add new patterns/ crochet design ideas, so that #1 is what keeps my small business going and most of the content is oriented around that.
I rarely post unfinished work on my blog, but people love seeing what other crocheters are currently working on, so you can show your WIPs as well as your studio / workplace. If you are like me, you'd love to peek into people's studios for inspiration.
I always post sneak-peeks of my collections to kind of build interest in what is coming next.
The topics that are sure to generate you more traffic and audience is sharing trends in crochet (bobbles being quite a rage recently), crochet tips, tricks and techniques, roundup of free patterns and tutorials. From my experience, posting roundups has attracted mind-boggling traffic, as people not only love free patterns, but they also love to (re)share them. As I said before, the topics for these can be broken down into several (sub)categories: home decor (pillows, wall hangings, rugs, etc), holiday crochet (Halloween, Christmas, Easter, Thanksgiving), accessories (neck, arms, head), etc.
I have never met a crocheter who doesn't love to look at new yarn, admire color combinations and think of future projects. Share your newly acquired yarn with ideas what you are going to make with it. Yarn organizational / storage tips and ideas are always appreciated.
Another very productive way to gain new followers and increase traffic is collaboration with another crochet designer, whether in a form of a guest post or interview / feature. Next, write about your favourite crochet magazines and what you love about them. Always post if you have been featured in one.
Aside for the blog ideas posted in my list, I use several I haven't mentioned above, which come out sporadically but are very effective, and those are the following: How to read crochet charts, Crochet on the Runway, What I Have Pinned Lately, Crochet Inspiration/ Mood Boards, Last Minute Gifts, Mix & Match.
I hope you find this post inspirational and I would love if you could share your blog content ideas in the comments.